The effect of seasonal discounts on consumer shopping behavior: A study of shopping malls in Kogi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Seasonal discounts are commonly used by retailers to increase consumer traffic and boost sales during certain times of the year, such as holidays, festive seasons, or end-of-year sales. Discounts have long been seen as an effective tool in influencing consumer shopping behavior by encouraging increased purchases, attracting new customers, and promoting customer loyalty (Ogundele & Ojo, 2023). In Kogi State, shopping malls utilize seasonal discount strategies to enhance their sales during peak periods. Despite the widespread use of discounts, there is a need to understand how different types of seasonal discounts influence consumer decisions, purchase frequency, and spending behavior in the context of Nigerian retail shopping.
The dynamic retail environment in Kogi State presents an opportunity to explore how consumer behavior is impacted by various seasonal discounting techniques, such as flash sales, Black Friday deals, or holiday promotions. By analyzing consumer responses to these promotions, the study will provide insights into the effectiveness of discount strategies in fostering brand loyalty, increasing sales volume, and shaping long-term shopping habits.
This study aims to investigate the impact of seasonal discounts on consumer shopping behavior within Kogi State's shopping malls, focusing on factors like purchase frequency, consumer spending, and decision-making processes.
Statement of the problem
Although seasonal discounts are widely implemented across shopping malls in Kogi State, the actual impact of such discounts on consumer shopping behavior remains under-researched. Retailers face the challenge of determining the most effective discount models to attract customers without sacrificing profitability. The effectiveness of seasonal discounts in shaping long-term shopping habits, influencing impulse buying, and boosting mall foot traffic needs to be critically analyzed to optimize retail strategies. This study seeks to address the gap in understanding the relationship between seasonal discounts and consumer shopping behavior.
Objectives of the study
-
To examine how seasonal discounts influence consumer spending and purchasing decisions in shopping malls in Kogi State.
-
To analyze the impact of seasonal discounts on customer frequency and shopping patterns in Kogi State’s shopping malls.
-
To identify the factors that determine consumer responses to seasonal discounts in Kogi State.
Research questions
-
How do seasonal discounts affect consumer spending and purchasing decisions in shopping malls in Kogi State?
-
What is the impact of seasonal discounts on consumer frequency and shopping patterns in Kogi State’s shopping malls?
-
What factors influence consumer responses to seasonal discounts in Kogi State?
Research hypotheses
-
Seasonal discounts have a significant impact on consumer spending and purchasing decisions in shopping malls in Kogi State.
-
Seasonal discounts increase consumer foot traffic and frequency of visits to shopping malls in Kogi State.
-
Consumer responses to seasonal discounts are influenced by factors such as perceived value, brand loyalty, and promotional timing.
Scope and limitations of the study
This study will focus on shopping malls in Kogi State, analyzing the effects of seasonal discounts on consumer behavior. The research will not extend to online shopping platforms or markets outside Kogi State. Limitations include the possibility of biased consumer responses and difficulties in quantifying the long-term effects of discounts on consumer loyalty.
Definitions of terms
-
Seasonal Discounts: Temporary price reductions offered by retailers during specific seasons or events to attract customers and increase sales.
-
Consumer Behavior: The actions and decisions made by consumers when purchasing goods or services, including spending patterns, preferences, and purchasing frequency.
-
Shopping Malls: Large retail establishments that house multiple stores and provide a variety of shopping and entertainment options for consumers.
Related Project Materials
RATTLE TREE (ALBIZIA LEBBECK) EFFECTS ON SOIL PROPERTIES AND PRODUCTIVITY OF IRISH POTATO (SOLANUM TUBEROSUM) ON THE JOS PLATEAU, NIGERIA
ABSTRACT
This study was carried out with the aim of assessing the rattle tree (Albizia lebbeck) effects on soil properties and Irish pota...
An investigation of the impact of corporate mentorship programs on workforce productivity: A study of IT professionals in Port Harcourt City Local Government Area, Rivers State
Background of the Study
Corporate mentorship programs have increasingly been recognized as strategic tools for enhancing w...
An Investigation of the Impact of Social Support on the Well-Being of Elderly Patients in General Hospital, Yola
Background of the Study
The well-being of elderly individuals is influenced by various factors, including physical health, psychological...
THE ROLE OF ACCOUNTING FOR INTERNATIONAL SECURITIES AND DERIVATIVES
ABSTRACT
This research explores THE ROLE OF ACCOUNTING FOR INTERNATIONAL SECURITIES AND DERIVATIVES, aiming to enhance financial transpar...
The Effect of Inflation on Consumer Buying Behavior: Evidence from Ibadan, Oyo State
Background of the Study
Inflation, characterized by sustained increases in the general price level of goods and services, significantly i...
An examination of the role of mobile health applications in patient engagement: A study of hospitals in Yobe State
Background of the Study
Mobile health applications (mHealth apps) have emerged as a significant tool for improving patient...
An appraisal of teachers’ use of instructional technology in STEM classrooms in Bwari LGA, FCT Abuja
Background of the Study
The rapid advancement of digital technologies has revolutionized education, with instructiona...
EVALUATING SMART ENERGY METERS AND ARTIFICIAL INTELLIGENCE FOR MONITORING CONSUMPTION: A CASE STUDY OF RESIDENTIAL ESTATES IN NIGER STATE
Background of the Study
The efficient monitoring and management of energy consumption are crucial for optimizing energy...
CAUSES AND CONSEQUENCES OF PRE-MARITAL SEX AMONG SECONDARY SCHOOL STUDENTS IN NSUKKA LOCAL GOVERNMENT AREA
BACKGROUND OF THE STUDY
Sex is a term that is universally used so you would expect a good amount to be known about it. T...
EFFECT OF SOIL EROSION ON AGRICULTURE
ABSTRACT
Soil erosion is recognized as one of the world's most serious environmental problems (Pimentel et al...
